15 Best WordPress Theme For Niche Site (Free and Premium) 2022

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Niche sites are one of the popular as well as profitable business ideas for online marketers. Therefore, these days maximum business owners are focusing on building a niche website to promote their brand and products. 

Thus, it becomes crucial to build and customize your site in a way that stands apart from the rest. To achieve this, the right WordPress themes for niche sites can help you the most. These themes make it easier for you to modify each element of your page and tailor your site at its best.  

But, what are the best WordPress themes for niche sites in 2021? Is the free theme enough for my site, or should I use the premium one? If these questions are yours, then you are in the right place.

Here, I’ve compiled a list of the 15 best WordPress theme for niche site both free and premium. So, without any further delay, read on this guide. 

15 Best WordPress Theme For Niche Site

We have analyzed numerous WordPress themes and come with the top-notch ones which are dominating the industry. Here I’ll cover the features of both free and premium themes, the pricing plan of the premiums as well as what extra features it offers to you that will be priceworthy.Best WordPress Theme For Niche Site

Not only that, but some multipurpose and niche-specific themes are also waiting for you!

So, let’s get started!

1.  Astra (Multi-Purpose)

Astra -best multi purpose wordpress theme
Source: Astra

Astra is a clean, fully customized theme that is flexible, well documented, and approaches personal and professional use. It’s a multipurpose theme that can be used for building a blog site, magazine, affiliate, e-commerce site, or all other types of sites.

This plugin is designed considering SEO in mind, it is really lightweight which helps in loading the site faster. In addition, it comes with Schema.org code and native AMP ready which makes it perfect to use for building any type of site.  

This awesome theme is featured with more than 4 drag and drop page builders including Elementor page builder, Brizy page builder, Beaver page builder that will allow you to design your website perfectly without having any issues.


  • Offers several in-build header footer options like transparent, sticky, mobile, page headers, mega menu, etc. 
  • Display your content in boxed, padded, full width, or fluid layouts.
  • You’ll get a default container and spacing addon to manage the margins and padding. 
  • Comes in 700+ Google fonts, a custom font plugin, and paragraph margin options to ensure a better user experience.
  • Allows you to control the font size, transform the text, and choose suitable fonts with a single click. 
  • Three sidebar options like right sidebar left sidebar and the option that disables the sidebar.
  • Allows customizing the grid settings, quick view, gallery, sales bubble, dropdown cart, and many more for your WooCommerce site.

Apart from these, Astra also provides options to manage the color of the primary header, particular page, sidebar, footer, and many more. In fact, it is integrated with LifterLMS, LearnDash, schema to build a powerful site. 

With its widgets, custom layouts, and 24/7 support creating a site becomes much more convenient without any hassle. 


Astra has both a free and paid version. The paid version offers three pricing plans with annual or lifetime billing. Have a look at the cost and features included with these packages from the following snapshot.

Astra pricing and packages
Source: Astra

Money-Back Guarantee: Each package is equipped with a 14-day money-back guarantee.  

2. Dazzling (Multi-Purpose)

Dazzling – Free Flat Design WordPress Business Theme
Source: colorlib

Dazzling is a free WordPress theme developed by Colorlib.  It’s a clean, modern, and responsive flat design and well optimized for blogs, static, and eCommerce websites. 

You can use this theme for travel, corporate, portfolio, photography, green thinking, nature, health, personal, and any other creative and minimalistic style website.

This highly customizable theme comes in several widgets, unlimited color variations, and much more to make your site customization process easier. The best part of this theme is, it is optimized for all mobile devices such as iPad, iPhone, Android, WindowsPhone, and others.


  • Its sharp text vibrant colors, awesome graphics, sharp images, and beautiful icons make your website ready for the retina display.
  • The built-in theme options for additional customizations facilities you to edit footer copyright information, change element color, set up sliders, change fonts, and much more.
  • Use the slider option which is powered by FlexSlider
  • Supports the most popular plugins such as Contact Form 7, WordPress SEO Plugin, and Jetpack.
  • Offers built-in Font Awesome icons which are based on vector-based icons that can be used in any color and size anywhere on the website.
  • The support team will help you free change along with website development services.


Dazzling is completely free of cost.

3. Jinsy Magazine

Jinsy Magazine - best blog newspaper theme for wordpress
Source: Beautiful Themes

Jincy Magazine is an SEO-friendly and responsive WordPress affiliate theme that has been designed with a single-page and parallax scrolling. However, it comes with the magazine layout format but has some layouts which are also perfect for small new business blogs and e-commerce sites.

With its in-depth tutorials and well-documentation, you will find this theme really easy to use. simply import the website templates with a single click and start customizing your site. 


Jincy Magazine has added all the necessary features that are required to build a successful affiliate marketing website. So let’s drive into them:

  • Uses clean and valid codes for making the website friendly to humans as well as the search engines.
  • Simple & Highly Intuitive Design helps the WordPress beginner in configuring and customizing the theme without touching any code.
  • You can easily change the background color or background image and build your website.
  • Fully compatible with the popular translation widgets and plugins that make your site eligible for translation to any other language.
  • Allows you to customize theme settings and site appearance with real-time live preview. 


Jinsy Magazine is also a free WordPress theme.

4. CheerUp

CheerUp - the perfect blog theme for wordpress
Source: Themeforest

The cheerUp theme comes with luxury design options tailored to all kinds of blogs and minimal magazines. You can control the customization over your tablet and even mobile also. In addition, you can preview the changes live with this theme. 

From its layout combinations, you can adjust the colors, typography, and toggle elements. And the changes you have done are instantly reflected in a front-end preview.

It is packed with 14 unique designs and 1000+ layout variations. Some of the design names are mentioned below:

  • Miranda
  • Lifestyle
  • Bold Blog
  • Magazine
  • Food
  • Fashion
  • Travel
  • Fitness 


  • Fully compatible with GDPR and all cache plugins. 
  • Gives the facility to integrate your website with popular social media networks by setting the social icons in every post.
  • The built-in MailChimp and two compatibility custom-designed widgets of this theme help you to get subscribers more easily.
  • Developers optimized the theme code to improve its performance and images only load when the visitors scroll it.
  • Supports all Jetpack galleries like square, rounded, mosaic, title, and also has the in-house developed gallery.

Some top-rated features are also provided by CheerUp like mega navigation menus, sleek designs, drag & drop page builder, header styles, slider styles, and much more.


It has two different packages with 6 months or 12 months of support.

  • Regular (6 Months Support): $59
  • Regular (12Months Support): $76.63
  • Extended (6 Months Support): $2950
  • Extended (12Months Support): $3831.25
CheerUp pricing
Source: Themeforest

5. Wellness

Wellness theme 0 best yoga wordpress theme
Source: Themeforest

Wellness is a responsive multipurpose theme that is best suited for health, fitness, and wellness. It comes with some unique pre-defined pages with lots of elements and sections for your site. With this theme, you can even create a stylish and custom carousel. 

It is compatible with Elementor, so you can customize anything with the help of Elementor. With the custom poses page, you will be able to display all your poses. 


  • The built-in theme customizer allows to change background image, colors, content and shows a preview of those changes in real-time.
  • Pre-styled for Woocommmerce and BigCommence. So with this theme, you can easily set up your online store.
  • Offers 12 different widget areas that can help you to customize your site in such a way that is the best fit for your brand.
  • You can set up to display three navigation menus; at the top of the page, above the footer, and just under the header.
  • Integrated with the HubSpot plugin, which auto-generates the asset for your website including pop-ups, live chat, and a contact form.

Besides, some other features are also available in this theme like mobile responsiveness, translation-ready, SEO optimized, custom page templates, and much more.


This theme comes with two versions one is Regular and another is Extended with 6 months and 12 months of support.

The following table will give you a clear idea about the cost:

  • Regular (6 Months Support): $59
  • Regular (12Months Support): $76.63
  • Extended (6 Months Support): $1200
  • Extended (12Months Support): $1425
Wellness pricing
Source: Themeforest

6. Mai Delight Recipes

Mai delight recipes - best word
Source: studiopress

As the name reveals, Mai delight recipes is a well-designed theme for food/Recipe but can also be used for, Travel, and Lifestyle Sites. This theme is developed by StudioPress, which tried to give the theme a delegated look that keeps the visitors hooked to the content.

With this theme, you’ll get several flexible image-rich layouts, including full-width sections and archive options that will help you to make your content shine.


  • A fully customized block-based theme that uses theme-specific block styles to customize and manage your site widget areas.
  • Allows to set up wizard in one click and head start on configuring your site. 
  • Provides fast performance utilizing fewer assets and smaller files. 
  • AMP friendly and fully responsive for mobile and tablets. 
  • You can control the customization settings like hiding/showing, reordering, elements, etc. 
  • Comes in several header options like centered logo, sticky or transparent header options, configurable page header images, and support for text-based site names. 

Pricing Plan

The Mai delight recipes offer only one pricing plan. The details are mentioned below.

Mai delight recipes pricing
Source: StudioPress

7. Poseidon

Poseidon - magazine template-based wordpress theme
Source: Themezee

Poseidon is a magazine template-based theme featuring a splendid fullscreen image slideshow. It presents itself with clean typography and a white layout which makes it great to share your stories.

You can use this theme to create simple blogs and news sites with widget-based Magazine homepage templates. Besides, this theme allows you to create a beautiful slideshow on your site that highlights your most important posts.

Through the slider settings, you can choose the slider category, customize the slider speed, number of slider posts, and the slider animation effect. It is fully responsive and works great on any device and screen size.


  • Offers built-in widgets that help you to create a magazine-styled homepage in just a few seconds even if you are a beginner.
  • Supports 3 different Magazine posts widgets like boxed, columns, and grid by default. 
  • Uses awesome customizer settings to add theme options like header spacing, post settings, and slideshow, theme colors, fonts, footer settings, etc. 
  • Licensed under GPL v2 which implies that you can use this theme on unlimited websites.
  • Pro version will add two new advanced sections for typography options and color settings. 

Above all this, this theme will add an elegant design to your site. It is absolutely translation-ready, built with SEO-optimized codes to ensure faster loading.  


This theme comes in both free and paid versions. It includes 4 different paid plans, so that, you can choose the best-suited one for your needs. Let’s have a look at what the paid version offers to you.

Poseidon - magazine template-based wordpress theme
Source: Themezee

8. Niche Pro Theme

Niche Pro Theme
Source: StudioPress

The Niche Pro theme was developed and supported by Design By Bloom.  It is designed for building a lifestyle blog to showcase your site’s beautiful content.

It is a light-weighted theme and integrated with the Genesis Framework which is powerful, fast, and easy to set up. Your site will be perfectly optimized for every size device, browser, and screen size, with its responsive functionalities. 


  • Allows choosing from several pre-made custom page templates like default, archives, and blog. 
  • Customized theme options and settings help you to build a new site within a few clicks. 
  • A flexible eCommerce theme that is designed and pre-styled for WooCommerce to help set up your online store easily. 
  • The theme customizer lets you tweak the theme’s settings, colors, and content.
  • Provides a number of widget areas to build your site and allows customizing to fit your brand. 
  • Fully support text-based logos and custo9mizing headers. 


The theme has a simple single pricing plan for bloggers. Let’s find out the pricing and package from the following-

Niche Pro Theme pricing
Source: StudioPress

 9. Soledad

Soledad WP theme
Source: Themeforest

Soledad was specially designed for multi-concept blogs, magazines, news, and video site. With this theme, you’ll get a combination of 6000+ homepage demos, 220+ pre-built templates, 1000+ sliders, and blog layouts.

Through the built-in WordPress customizer, you can make changes to the appearance of your website, with the ability to see the results of your choices in real-time. This allows you to modify almost every aspect of your website.

The developer of Soledad has included their own custom-build slideshow instrument plugin, Penci Slider. It’s a simplified slideshow creation instrument that gives you the flexibility to create fundamental sliders for your website.


  • Gives the facility to add WooCommerce to your website and customize your site for promoting your products and services online.
  • The function checklist of Soladed is much lengthy, you will get numerous features available here. Some of those are highlighted as follows:
      1. 40+ custom elements for Elementor
      2. Live Customization with 1500+ options
      3. 11 Header Styles and 4 Body Styles
      4. 11 Custom Widgets
      5. Featured Slider With 36 Styles
      6. Multiple Post Templates for different Stories with 3 formats.
      7. Review writer
      8. Image gallery layouts
      9. 750+ Google fonts
      10. Supports Contact form 7 & MailChimp for WordPress.
  • Incorporate with built-in quick text translation to help in translating your site in seconds. 
  • Loads 5x fatser with AMP support. 
  • 16/7 professional support with any issue. 


You can purchase the theme from the Envato ThemeForest marketplace for $59. Here are the plans and their costs for you all. 

  • Regular (6 Months Support): $59
  • Regular (12Months Support): $76.63
  • Extended (6 Months Support): $2200
  • Extended (12Months Support): $2800

From one-time purchasing, you will get all the future updates and six-month support from the developer. But by paying an extra $17.63, you can extend the six-month support that means, you will get a total of 12-month support from the purchase time.

soledad pricing
Source: Themeforest

10. GeneratePress

GeneratePress - best wordpress theme
Source: GeneratePress

GeneratePress is an SEO-friendly and speed-optimized theme that mostly fits the corporate and business website.  But you can use it for a blog site, portfolio site, or even the e-commerce site by using the WooCommerce plugin.

Using this theme you can take full advantage of the Gutenberg page builder to control creating your content. Not only Gutenberg, but this theme is also compatible with all major page builders, including Beaver Builder and Elementor. 

The best part about this theme is it is really lightweight, scores 100% for page speed with its 7.5kb page size, 2 HTTP requests, and zero dependencies. Through its customization options, this theme allows you to control every element on your website.

Here you will be able to customize colors, layout, typography, menus, background image, widgets, and many more as well as screening the changes in the live preview section.


  • This free and open-source theme focuses on speed, usability, & accessibility to achieve optimal performance. 
  • Offers a total of 14 modules including background modules, blog modules, color settings modules.
  • Build with the highest coding standards that work well with all top-rated plugins and browsers. 
  • Incorporated with WCAG 2.0 standards and over 20 other languages with LTR and RTL. 
  • Provides some sample demos for the Elementor and Beaver Builder available in the GeneratePress library section, which can be imported to your site with a few clicks.


GeneratePress comes with both free and paid versions. the paid version has two packages with yearly and lifetime payments. So, let’s have a look at these two packages.

Gerneratepress proicing and packages
Source: GeneratePress

Note: For the free version, the customization options and the template of the page builders are limited.

But in the premium version, you will get all the customization options, templates, in addition to full access to the Site Library, 14 modules, and access to use this theme for the unlimited websites with 1 year of update and support. In fact, both packages come in a 30-day money-back guarantee

11. Schema Pro

Schema Pro - best blogger wordpress theme
Source: Schema Pro

Schema is a clean and fast, SEO-friendly WordPress theme designed for bloggers and entrepreneurs. What makes this theme different than others is it comes with rich snippet support as it is ultra SEO optimized with schema.org codes. 

With this, you can create an authority blogging site without even requiring a single coding. It is fully responsive to use in any device whether it’s large or small in size. The one-click demo content import makes this theme much easier to use, and it doesn’t matter if you’re a beginner, you can use it.  


  • Keep your user engaged with its UI/UX optimized design.
  • Since the Schema theme is Schema.org ready and supports rich snippets, Google can understand your blog better and prefers to rank you.
  • Fully SEO optimized with mobile-friendliness, responsive design, fast page load speed, rich snippets support, and other code-level settings.
  • Offers 4 different post/page sidebar layouts including a sidebar on the left, on the right, or without sidebar. 
  • The integration of the website with social media helps much to boost the business’ engagement. 
  • The built-in review system of this theme lets the users review your posts in the comments.
  • To customize your website, Schema comes with 15 handy custom widgets.
  • Comes in advanced typography with 600+ Google fonts. 
  • This widget-ready theme is also compatible with the WooCommerce plugin. 

Besides these, Schema also has some fantastic features like translation, RTL scripts, Cross-browser compatibility, post excerpt, and much more.


The paid version of this theme, Schema Pro’s pricing starts at $45. You’ll also get a risk-free 15-days money-back guarantee. So, let’s find out the packages and their costings-

schema pro pricing
Source: Schema Pro

12. Sensational

sensational - best wordpress blog theme for amazon affiliate marketing
Source: mythemeshop

The sensational theme is developed by Mythemeshop designed for magazines, blogs, travel, fashion, and e-commerce site. It’s a free WordPress theme that comes with some important features like AdSense monetization, single blog layout, social sharing option, and more. 

You can bring the most out of your blog with its 35+ awesome features. With this theme, you can transform the average-looking website into a stunner that will help you to bring new traffic and improve user engagement. 


  • Includes 4 layouts option along with custom sidebars for the homepage, category archive, or even the single post.
  • Has a built-in ad integration system that’s why you don’t need to use plugins as it has pre-defined ad slots for single posts. 
  • Integrates your website with social media and enables sharing options within the single post so that readers can share it just with a single click.
  • This theme is WooCommerce enable. So you can add WooCommerce to your website to promote and sell your products and services to the customers.
  • Allows customizing with its unlimited color schemes, background, and custom dashboard design. 

Apart from these, the Sensational theme has 620+ Google fonts, custom widgets, custom dashboard design, translation, RTL support, and many more features.


Sensational is free of cost.

13. Newsup

news up - news magazine theme for wordpress
source: ThemeAnsar

If you’re looking for a news magazine theme for your news site, this one can be a great help for you. It comes with a modern look with a faster approach that is suitable for any type of dynamic newspapers, magazines, publishers, blogs, editors, online and gaming magazines, n personal blogs, any creative website, and more.

Using this theme, you can customize all settings, modify content, create layouts, and preview them live. It is a fully responsive and mobile-friendly theme and ensures fitting any size of devices. The pre-build demos are all set to assist you to start building a new site within a few minutes. 


  • Multiple layout options like left sidebar, full width, and right sidebar. 
  • It is a WooCommerce ready theme that helps create beautiful online stores and sell products worldwide. 
  • Compatible with Elementor, COntact form 7, Gutenberg, and more. 
  • CLean coding makes this theme load faster and provides optimum UI and UX. 
  • Allows choosing from its multicolor and multi-category color as your need. 


You can use this theme for free and also make the most out of its additional features using the Pro version. The Pro version comes only in $59. Here’s the comparison between the free and Pro version of the News Up theme.

news up pricing
source: ThemeAnsar

14. Voice

Voice - responsive elegant news, magazine theme for wordpres
Source: Themeforest

Voice is a responsive, clean, and elegant-looking theme mostly suitable for news, magazine, and professional blogging. This theme is WooCommerce compatible and integrated with bbPress to help you build powerful online store and social network magazine wordpress sites. 

It is highly customizable with its advanced features and theme options panel. With this theme, you’ll find creating a site really flexible and quick. Through its unlimited fonts, available colors modern, and responsive design you can create something that suits your needs. 


  • Offers you 7 main layouts for your post listing along with extra 3 layouts for featured area posts. 
  • Allows you to create as many post modules as you wish, grouping them by specific criteria and displaying them in a specific layout. 
  • Give your website an elegant look and customize each category by its starter posts layout options.
  • Featured with voice custom widgets to extend the functionality.
  • Provides plenty of color options, featured area, 4 pagination types, and selecting the number of posts per page.

This theme is packed with numerous features. Apart from those, it is also featured with a visual theme customizer, extensive admin options, customizable header, related post, mailing list, automatic page generators, mobile-friendly design, and translation-ready cross-browser compatibility, and much more.


You can purchase this theme from ThemeForest for $69. With this theme, you also get quality checked by Envato and 6-month support from the developer team. So, here are the other plans. 

  • Regular (6 Months Support): $69
  • Regular (12Months Support): $90.38
  • Extended (6 Months Support): $2950
  • Extended (12Months Support): $3831.25

15. SociallyViral

SociallyViral Free WordPress Theme for engaging, fast, and most importantly, boost viral traffic
Source: mythemeshop

SociallyViral is a modern and clean WordPress theme that is designed to engage users, load fast, and boost traffic. Its main focus is highlighting pictures and increasing the social sharing aspect of blogging.

With this theme, you can add reviews to your content to let the users review your posts. To ensure that your user can enjoy more content on your site you can add recent posts using this theme. It is 100% responsive and can provide a great experience to all types of device users. 


  • The floating social media buttons always appeared in front of the users, that’s why they don’t look out for it while they want to share your post.
  • To give you the best post preview, it has a magazine-type approach that gives you a thumbnail, post title, posting date, and comment.
  • The attractive featured post acts as the attention grabber and, more likely, the first content that the user will be engaged in.
  • Features handwritten and clean codes.

The trending posts are chosen by analyzing the post with the maximum number of views or any pages of your choices that other users could know.

This theme is Adsense optimized, comes with four different loading effects, subscription box, mega menu dropdown, video post support, parallax scrolling, translation, and much more.


It is a free theme. 

Final Thoughts

Every theme has some unique features that make them different from others. Some are designed for multi-purpose, and some are for covering a few areas like news, magazines, blogs, or e-commerce.

Perhaps, your business structures and the budget plays a vital role in choosing the theme.

When you are concerned with the budget, you may go for free tools like dazzling, Jinsy Magazine, and sensational. All these are clean, modern, responsive flat designs and outstanding functionality.

But if you are capable of spending some money and want to create a distinct place in the online industry it will better use the premium theme, which gives numerous features, technical support, and an elegant look for your website.

Hopefully, at the end of the discussion, you are much capable of deciding which theme is right for your website.

Best of luck!

Giant Marketers is one of the fastest-growing and leading digital marketing company in Bangladesh. Its primary goal is to help clients to grow big with result-driven strategies and 10+ years of experience in the industry

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