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15 Best WordPress Theme For Niche Site (Free and Premium) 2021

What are the best WordPress themes for niche sites in 2020? Is the free theme enough for my site, or should I use the premium one?

The above mentioned are some of the questions that you should consider when building your site. And if these questions are yours, then you are in the right place.

15 Best WordPress Theme For Niche Site

We have analyzed numerous WordPress themes and come with the best WordPress themes which are dominating the industry. This article covers the features of both free and premium themes, the pricing plan of the premiums as well as what extra features it offers to you that will be priceworthy.

Not only that, but some resourceful notes are also waiting for you!

So, let’s get started!

1.  Astra

Astra is a clean and minimalistic style theme that is flexible, customized, well documented, and approaches personal and professional use.   It’s a multipurpose theme. You can use it for building a blog site, magazine, affiliate, or e-commerce site.

This theme comes with two types of versions, one is free and another is the pro (paid) version.


This theme is lightweight and featured with more than 4 drag and drop page builders including Elementor page builder, Brizy page builder, Beaver page builder that will allow you to design your website perfectly without having any issues.

So let’s take a look at what the features the free version of Astra theme brings to you:

  • Layout: The layout option gives you the facility to customize the layout of your website container such as the headers, blogs, single pages, posts, etc.
  • Transparent Header: Through the transparent header option you can set your primary header background and pull the page content to the top. After applying this option your top part of the page content will be set as a background to the transparent header.
  • ●  Dedicated Sidebar: Three sidebar options remain in Astra, where you can set the right sidebar, left sidebar, and the option that disables the sidebar. It also allows you to manage the sidebar for specific pages or posts.
  • ● WooCommerceReady: Through this completely WooCommerce ready WordPress theme, you can easily build and design your e-commerce site. Here you can customize the sale notification, sale bubble style which will appear on your sales items.

Apart from these, Astra also provides some fantastic features like Google fonts where you can select your preferred one from 700+ fonts, the responsive font size, the option to manage the color of the primary header, particular page, sidebar, footer, and many more.


Astra has both a free and paid version. The paid version offers three pricing plan:

Price: $47   Features: ●     20+ Free Starter Templates ●     One-to-One Support ●     Extensive TrainingPrice:  $169   Features: ●     All Astra Pro Features ●     55+ Agency Starter Templates ●     WP Portfolio Plugin ●     Ultimate Addons for ElementorPrice: $249 Features: ●     All Astra Mini Agency Bundle Features ●     Ultimate Addons for Beaver Builder ●     Convert Pro Plugin ●     Schema Pro Plugin ●     SkillJet Academy

Note: The paid version of Astra allows you to use this theme for as many websites you want. And in the Agency Bundle plan, you will get their future plugins without adding any cost.

2. Dazzling

Dazzling is a free WordPress theme developed by Colorlib.  It’s a clean, modern, and responsive flat design and well optimized for business websites.


This WordPress theme comes with  unlimited color variations, several widget areas, flexible featured slider, and much more which are as follows:

  • Responsive & Flat Design: The developer of this theme has used the Bootstrap 3 framework which makes it fully responsive and optimizes all the mobile devices such as iPhone, iPad, Android, and the Windows Phone.
  • Retina Ready: With its sharp text vibrant colors, awesome graphics, sharp images, and beautiful icons; dazzling make your website ready for the retina display.
  • Theme Options: Here you will also get the built-in theme options for additional customization. This will give you the facilities to edit footer copyright information, change element color, setup slider, change fonts, and much more.
  • Featured Slider: To provide you the several awesome features and stunning slide transitions, dazzling use the slider option which is power by FlexSlider
  • Plugin Support: This theme will support you by optimizing the most popular plugins such as Contact Form 7, WordPress SEO Plugin, and Jetpack.
  • Font Awesome icons: You will get a built-in Font Awesome icons available here, which are based on vector-based icons that can be used in any color and size anywhere on the website.
  • Support Team: Dazzling the support team who will help you free change. They also provide website development services.


Dazzling is completely free of cost.

3. Jinsy Magazine

Jincy Magazine is an SEO friendly and responsive WordPress affiliate theme that has been designed with a single-page and parallax scrolling. However, it comes with the magazine layout format but has some layouts which also perfect for small new business blogs and e-commerce sites.


Jincy Magazine has added all the necessary features that are required to build a successful affiliate marketing website. So let’s drive into them:

  • SEO friendly: The developer of this theme uses clean and validated codes for making the website friendly to humans as well as the search engines.
  • Simple & Highly Intuitive Design: This theme is much helpful for the WordPress beginner because of its simplicity, they can simply configure and customize the theme without touching any code.
  • Custom Background: Here you can customize your entire website. Just a few steps, you can easily change the background color or background image and build your website.
  • Translation Ready: This theme is fully compatible with the popular translation widgets and plugins that make your site eligible for translation to any other language.


Jinsy Magazine is also a free WordPress theme.

4. CheerUp

CheerUp theme comes with luxury design options tailored to all kinds of blogs and minimal magazines. It is packed with 14 unique designs and 1000+ layout variations. Some of the design names are mentioned below:

  • Miranda
  • Lifestyle
  • Bold Blog
  • Magazine
  • Food
  • Fashion
  • Travel
  • Fitness 


  • Social Media Friendly: This theme gives the facility to integrate your website with popular social media networks. You can set the social icons in every post, where the readers can like, share, and save your post effortlessly.
  • Live Customization: From their 1000+ layout combinations, you can adjust the colors, typography, toggle elements. And the changes you have done are instantly reflected in a front-end preview.
  • Easy Subscribers: The built-in MailChimp and two compatibility custom-designed widgets of this theme help you to get subscribers more easily.
  • High Performance: The developers optimized the theme code to improve its performance. They reduce the file size of icons, themes, and use the smart loading images. For using the smart loading image option, the images only load when the visitors scroll it, which improves the page load speed.
  • Beautiful Galleries: This theme supports all Jetpack galleries like square, rounded, mosaic, title, and also has the in house developed gallery.

Some top-rated features are also provided by CheerUp like mega navigation menus, sleek designs, drag & drop page builder, header styles, slider styles, and much more.


The regular license of CheerUp is priced at $59 where you will get the services, including quality checked by Evanto, the future updates, theme hosting offer, and 6 months support from ThemeSphere.

5. Wellness

Wellness is a responsive multipurpose theme that is best suited for health, fitness, and wellness. This theme comes with two versions one is free and another is paid named Wellness Pro.


  • Theme Customizer: The built-in theme customizer allows you to change aspects of the design such as background image, colors, content and shows a preview of those changes in real-time.
  • E-commerce: Wellness some themes that are pre-styled for Woocommmerce and BigCommence. So with this theme, you can easily set up your online store.
  • Widgets Area: This theme offers 12 different widget areas that can help you to customize your site in such a way that is the best fit for your brand.
  • Navigation: Through this theme, you can set up to display three navigation menus; at the top of the page, above the footer, and just under the header.
  • HubSpot integration: If you are using the HubSpot plugin, with this theme, HubSpot will auto-generate the asset for your website including pop-ups, live chat, and a contact form. All the assets will be generated with the default styling of the theme. 

Besides, some other features also available in this theme like mobile responsiveness, translation ready,          SEO optimized, custom page templates, and much more.


The Wellness Pro theme price is $45.

The following table will give you a clear idea of what extra features the Wellness Pro offers to you:

Wellness (Free)Wellness Pro (Paid)
Features   ●     Responsive Design ●     Translation Ready ●     Upload Your Logo ●     Featured Post Slider ●     Jetpack Support ●     Sidebar Layout ●     Primary Color ●     Footer Widget  Features   All the features of wellness plus ●     Sticky Menu ●     Section Order ●     600+ Google fonts ●     Pricing Section ●     Team Section ●     Footer Copyright Editor ●     24/7 Priority Support

6. Daily Dish Pro

As the name reveals, Daily Dish Pro is a well-designed theme for the food bloggers but can also be used for fashion, lifestyle, or travel blogs. This theme is developed by StudioPress, who tried to give the theme a delegate look that keeps the visitors hooked to the content.


  • Header: Daily Dish Pro divides the header into four sections. The top section demonstrates a dark navigation bar. The widgets area stands below the navigation bar, where you can place a banner or a notice using text widgets.
  • Below the widgets section, it is the area for the site title and subtitle. And finally, in the bottom section, the primary navigation bar resides, where you can display the site’s categories and tags.
  • Footer: Three column footers exist in this theme where you can add widgets to display your latest recipes, advertisements, search box, newsletter form; whatever your site requires.
  • At the bottom of the footer, you will also get the space to add your copyright notice. Not only that, but this theme also provides a widgets section below and above the footer where you can place a horizontal ad or the list of your post on selected recipes.
  • SEO Friendly: This theme is powered by HTML 5 markup, CSS3, schema code. It comes with the Genesis Framework which empowers you to make your site search engine friendly. It also gives you the option of using your favorite SEO plugin if you don’t want to use the built-in SEO setting of the framework.

Pricing Plan

The Daily Dish Pro offers only one pricing plan. The details are mention below.

Pricing PlanFeatures
Daily Dish + Genesis   Price: $99.95●     Access to Genesis Framework   ●     Extensive documentation ●     Unlimited support for 1 year

Note:Just for a one-time purchase fee you can use this theme on the unlimited number of websites.

7. Poseidon

Poseidon is a magazine template-based theme featuring a splendid fullscreen image slideshow. It presents itself with clean typography and a white layout which makes it great to share your stories.


  • Post Slideshow: This theme allows you to create a beautiful slideshow on your site that highlights your most important posts. Through the slider settings, you can choose the slider category, customize the slider speed, number of slider posts, and the slider animation effect.
  • Custom Homepage: Poseidon offers built-in widgets that help you to create a magazine-styled homepage in just a few seconds even if you are a beginner.

This theme supports the following Megazine post widgets:

➢  Boxed

➢  Columns

➢  Grid

  • Page Templates: This theme offers five different page templates for your website. Let’s drive into them.
  1. Default: This template is designed with the right sidebar.
  2. Magazine Homepage: It’s the homepage template
  3. Full-width Template: It is without a sidebar
  4. Post Slider Template: This template contains both slider and post slider.
  5. Featured Image Header: It consists of both sidebar and featured image header.


This theme comes with two versions one is free another is paid named Poseidon Pro, price €59+ 16% vat.

Let’s a look what extra feature the paid version offers to you:

Poseidon pro●     Top Navigation   ●     Social Icons Menu ●     Custom Menus: Four ●     650+ Google Fonts ●     Seven Magazine Widgets ●     Scroll-to-Top Button ●     Footer Navigation ●     Social Sharing Buttons ●     WP 101 Video Tutorials

Note: Through the purchase of Poseidon Pro you will get the next 12-month updates completely free and you can use this theme on 3 websites. But for purchasing it with €79+ 16% vat, you can use this theme on an unlimited number of websites.

8. eleven40 Pro

The eleven40 Pro is a theme by StudioPress designed for the magazine, newspaper, and personal blog site. It is a light-weighted theme and integrated with the Genesis Framework which is powerful, fast, and easy to set up.


  • Content Archives: This theme uses long content archives that display on your website to give it a professional look for an online newspaper or magazine.
  • The content archives settings allow you to define the content display, set the characters limit, to include the featured image, and the pagination in case of long archives.
  • Layouts: To create an attractive magazine or newspaper website, the eleven40 Pro theme of Studiopress offers you 6 different layouts which covered a maximum of 2 sidebars and fullwidth options.
  • Through these layout options, you can create your website with one slider, two sliders, or without slider. Which layouts have two sliders, they can be shifted to any side or both sides of the screen.
  • Menus: You will find two menu locations here, one is the primary navigation menu that appears in the header of the site and another is the secondary navigation menu that appears at the footer. You can select both of them at a time or separately to create menus for primary and secondary locations.
  • Customization Panel: From site identify to widgets, header image, and more; this theme has covered all the settings within the customization panel.


The theme priced $99.95 with lifetime updates.

Note: You can use the theme for an unlimited number of websites.

 9. Soledad

Soledad was specially designed for the blog, magazine, and video site but the new release makes it a multipurpose theme with a combination of 250+ demos, 200+ sliders, and blog layouts.


  • WordPress Customizer: Through the built-in WordPress customizer, you can make changes to the appearance of your website, with the ability to see the results of your choices in real-time. This allows you to modify almost every aspect of your website
  • Slideshow Tool: The developer of Soledad has included their own custom-build slideshow instrument plugin, Penci Slider. It’s a simplified slideshow creation instrument that gives you the flexibility to create fundamental sliders for your website.
  • E-Commerce Ready: This theme gives the facility to add the WooCommerce plugin with your website. So by activating the WooCommerce plugin, you can customize your site for promoting your products and services online.

The function checklist of Soladed is much lengthy, you will get numerous features available here. Some of those are highlighted as follows:

  • ➢  3 slider content material layouts
  • ➢  5 article layout styles
  • ➢  6 different portfolio styles
  • ➢  Review writer
  • ➢  Image gallery layouts
  • ➢  700+ Google Fonts
  • ➢  Google AdSense prepared


You can purchase the theme from the Envato ThemeForest marketplace for $59.

Note: From one-time purchasing, you will get all the future updates and six-month support from the developer. But by paying an extra $17.70, you can extend the six-month support that means, you will get total 12-month support from the purchase time.

10. GeneratePress

GeneratePress is an SEO friendly and speed optimized theme that mostly fits for the corporate and business website.  But you can use it for a blog site, portfolio site, or even the e-commerce site by using the WooCommerce plugin.


  • Modules: The modules are the usable unit of a website that contains web components and static web content such as images, text, buttons, etc.
  • This theme offers a total of 14 modules including background modules, blog module, color settings module.
  • Highly Customizable: Through its customization options, this theme allows you to control every element on your website. Here you will be able to customize colors, layout, typography, menus, background image, widgets, and many more as well as screening the changes in the live preview section.
  • Page Builder Ready: This theme is properly optimized for page builder, so you can add the most famous page builders plugin such as Beaver Builder, Elementor, and Thrive Architect to design the custom homepage or landing page.

You will also get some sample demos for the Elementor and Beaver Builder available in the GeneratePress library section, which can be imported to your site with a few clicks.


GeneratePress comes with two versions one is free and another, GeneratePress Premium’s price is $49.95.

Note: For the free version, the customization options and the template of the page builders are limited. But in the premium version, you will get all the customization options, templates, in addition to the full access to the Site Library, 14 modules, and access to use this theme for the unlimited websites with 1 year of update and support.

11. Schema

Schema is a clean and fast, SEO-friendly WordPress theme designed for bloggers and entrepreneurs. This theme comes with two versions one is Schema Free and another is Schema Pro (Paid).


  • Rich Snippet Support: If your website has rich snippets you have a better chance of ranking on Search Engine Result Pages because it helps search engines like Google and Bing to accurately identify the different content of your webpages.
  • Since the Schema theme is ready and supports rich snippets, Google can understand your blog better and prefers to rank you.
  • SEO Optimized: The developers of this theme worked with the SEO experts to make it fully SEO optimized with mobile-friendliness, responsive design, fast page load speed, rich snippets support, and other code-level settings.
  • Page Sidebar Layouts: This theme offers 4 different post/page sidebar layouts including a sidebar on the left, on the right, or without sidebar. You can choose the best-suited one from them.
  • Social Media Integration: The integration of the website with social media helps much to boost the business’ engagement. To increase the users’ engagement, Schema allows you to display your social media links and icons on your website so that your visitors can find you on social media as well as be able to share your post.
  • Apart from popular social media like Facebook, Twitter, Instagram; Schema also supports the Rusian and Chinese social media like OK, VK, Xing, and others.
  • Built-in Review System: The built-in review system of this theme lets the users review your posts in the comments.
  • 15 Custom Widgets: To customize your website, Schema comes with 15 handy custom widgets. Some of them are highlighted as follows:

➢  A featured page widgets

➢  Call to action

➢  Client logo

➢  FAQs

➢  Recent posts

➢  Popular posts

➢  Testimonial

Besides these, Schema also has some fantastic features like translation, RTL scripts, Cross-browser compatibility, post excerpt, and much more.


The paid version of this theme, Schema Pro’s pricing starts at $45 for 1 site licenses. For purchasing it at $69, you will get 3 sites license and for getting a license on unlimited websites you need to pay $87.

Note: Through purchasing the Schema Pro you will get some additional features such as social sharing on the posting page, banner with video, site title font, typography, sider options, and background patterns.

12. Sensational

The sensational theme is developed by Mythemeshop designed for magazine, blog, travel, fashion, and the e-commerce site. It’s a free WordPress theme but comes with some important features like AdSense monetization, single blog layout, social sharing option, and more which will be discussed in the features section.


  • Page Layouts: For giving you the maximum flexibility to customize your site Sensational includes 4 layouts option. You can choose the both left and right sidebar, only right or left, and no sidebar.  It provides custom sidebars for the homepage, category archive, or even the single post.
  • Optimized for Adsense: Sensational has a built-in ad integration system that’s why you don’t need to use plugins as it has pre-defined ad slots for single posts. So you can easily monetize AdSense with your website which saves your time and gives you the facility of making money online.
  • Related Posts: The related posts list all the related content so that visitors can easily found the same category post. It not only boosts the blog post views but also delivers SEO powers because google loves those sites which show the related content within the same category. Sensational offers the related post section so that you can put your related posts within the same showcase.
  • Sharing Options: This theme integrates your website with social media and enables sharing options within the single post so that reader can share it just putting a click.
  • WooCommerce Support: This theme is WooCommerce enable. So you can add the eCommerce plugin, WooCommerce with your website which helps you to promote and sell your products and services to the customers.

Apart from these, the Sensational theme has unlimited color schemes, unlimited background, 620+ Google fonts, custom widgets, custom dashboard design, translation, and many more features.


Sensational is free of cost.

13. News Pro

NewsPro is a premium theme developed by StudioPress. It is designed for the content-heavy news website which supports all the great articles, audio, and video.


  • Responsive Design: This theme is fully responsive to desktop and mobile devices. What operating system(windows, apple or android) and devices are used by the users is not a matter of headache, this theme resizes the page element based on the devices the readers come from.
  • Multiple Widgets: It supports a total of 14 widgets areas. Some of those are highlighted as follows:
  • Home-Top
  • Home-Middle Right
  • Home-Button
  • Header Right
  • Primary Sidebar
  • Secondary Sidebar
  • 6 Footer columns
  • Layouts: News Pro offers six layout options. Those come in the following:
  • ➢  Content/ Sidebar: In this layout option, the sidebar appeared on the right side of the content.
  • ➢  Sidebar/content: Here the sidebar comes first, which means the sidebar is placed on the left side of the content.
  • ➢  Content/ Sidebar/ Sidebar: In this layout option, two sidebars have appeared on the right side of the contents. You can use one for displaying recent posts, ads, or the social icons and another for archives or meta as your requirements.
  • ➢  Sidebar/ Sidebar/ Content: Here the two sidebars come first and placed abreast on the left side of the content.
  • ➢  Sidebar/ Content/ Sidebar: The content is placed on the middle section containing the sidebar on both sides.
  • ➢  Full-width Content: No sidebar have appeared here, only the content is displaying with width view.
  • ➢  Multiple Navigation Menu: To perfectly display the pages and categories on the website and ensure a smart navigation system, this theme gives you multiple navigation menus. 

In the top primary navigation bar, you can add the custom page links for various pages. All the main categories items can be entered into the secondary navigation bar and the sub-category item can be added in the drop-down panel.


This theme is priced at $99.95, including Genesis Framework.

Note: For the one time purchase, you will get the unlimited updates and the license of using this theme for unlimited websites.

14. Voice

Voice is a responsive, clean, and elegant looking theme mostly suitable for news, magazine, and professional blogging. This theme is WooCommerce compatible, which helps you to start your online business.


  •  Layouts Combination: It offers you seven main layouts for your post listing along with extra four layouts for featured area posts. If you can combine all of them, you will get almost endless possibilities.
  • Flexible Homepage: This theme allows you to create as many post modules as you wish, grouping them by specific criteria and display them in a specific layout. You can make edit or remove the modules when required.
  • Smart categories with different layouts and others: To give your website an elegant look and customize each category, this theme offers you the category starter posts layout options to choose how your top/ starter post will be displayed on the website.

Besides, it provides plenty of color options, featured area, 4 pagination types, and selecting the number of posts per page.

This theme is packed with numerous features. Apart from those, it is also featured with visual theme customizer, extensive admin options, customizable header, related post, mailing list, automatic page generators, mobile-friendly design, and translation ready cross-browser compatible and much more.


You can purchase this theme from ThemeForest for $69. With this theme, you also get quality checked by Envato and 6-month support from the developer team.

Note: For a one-time purchase you will get all future updates on free of cost. And if you add extra 21.38 dollars, the support duration will be extended to 12 months.

15. SociallyViral

SociallyViral is a modern and clean WordPress premium theme that is designed to be engaging, fast, and most likely, boost viral traffic. Its main focus is highlighting pictures and increase the social sharing aspect of blogging.


  • Social Media Buttons: When more users share your content on social media, it has more possibility to be trending content and get more traffic. Every aspect of the Sociallyviral is designed to get more social shares and more viral traffic.
  • This theme comes with numerous features, but the most highlighting feature is the floating social media buttons. The floating social media button always appeared in front of the users, that’s why they don’t look out for it while the want to share your post.
  • Popular Post Display: This theme has a section where you can display your popular post. The layout of this section is different from others. To give you the best post preview, it has a magazine type approach that gives you a thumbnail, post title, posting date, and comment.
  • Featured Post: The featured post is a helpful way to welcome the readers to the blog or highlight an important post. An attractive featured post acts as the attention grabber and, more likely, the first content that the user will be engaged.
  •  This theme allows you to place the best post that you wanted your audience to see on the top of the homepage of your blog through the featured post section.
  • Trending Post: In the previous section, I have already mentioned that this theme can display your featured post on the homepage but not only that, it also shows the most trending post on your website.

The trending posts are chosen by analyzing the post with the maximum number of views or any pages of your choices that other users could know.

This theme is Adsense optimized,  come with four different loading effects, subscription box, mega menu dropdown, video post support, parallax scrolling, translation, and much more.


Socially viral is priced at $59.

Note: For the one-time purchase, you will get the license of using this theme for 3 websites along with 1 year of updates and support from the date of purchase.


Every theme has some unique features that make them different from others. Some are designed for multi-purpose, and some are for covering a few areas like news, magazines, blogs, or e-commerce.

Perhaps, your business structures and the budget plays a vital role in choosing the theme.

When you are concerned with the budget, you may go for free tools like dazzling, Jinsy Magazine, and sensational. Among them for the clean, modern, responsive flat design and outstanding functionality, Dazzling can also compete with the premium theme.

But if you are capable of spending some money and want to create a distinct place in the online industry it will better use the premium theme, which gives numerous features, technical support, and an elegant look for your website.

Besides, some of the premium themes let you the license of using it on unlimited sites and packed with dozens of unique styles that give the different look of your website if you are going to build a couple of niche sites.

Hopefully, at the end of the discussion, you are much capable of deciding which theme is right for your website.

Best of luck!

Giant Marketers

March 20, 2021


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