On-Page SEO is the practice of optimizing each page of a website so that it can secure the top position in the SERP (Search Engine Results Pages) and get relevant traffic.
Today, taking a position on the results page is so much more competitive than before. You need to struggle hard. It is difficult, but not impossible. For this, you should have good knowledge of Off-Page and On-Page SEO. Truly said, the Off-Page SEO is not as crucial as On-Page SEO.
10 Essential On-Page SEO Factors 2021
The On-Page SEO will help you most to take place in the SERP and be more sustainable. Through this article, we will cover 10 essential On-Page SEO factors that you need to know.
So let’s drive into them.
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google uses these factors to rate your website based on how much qualitative content you have and how trustworthy it is.
Expertise indicates that you are skilled and have much knowledge in a specific area. In SEO, expertise indicates that you are the expert about the terms you wrote in your article. It can be about some products, services, or solutions to any problems.
For example, your content is about medicine related. But if your content fails to solve a related problem, it will prove that you are not an expert in this field. That affects your site’s traffic.
Authoritativeness is how much reputation you’ve earned through your content.
“Are the users liking your content? Are they given positive reviews? Do experts recommend it?” These things are the indicator of your site’s authoritativeness.
Trustworthiness indicates how authentic, proven, relevant and legal content you have. Secure website, correct information, inbound links from trustworthy sites are helpful to make your site reliable.
Google always wants to give the exact information that can satisfy the searcher.
For example, the searcher searches for the process of applying for a visa to the USA. For this query, obviously he needs the exact information. In that case, Google uses E-A-T to give him precise information.
2. Title Tag
The title tag is the HTML element, which is also a clickable link of a website. It is the head section of a site and specifies the title of the webpage.
Through the title tag, the content writer gives the idea of what’s the content about. It’s the process of getting a positive impression from the users.
For example, a searcher wants to learn SEO. That’s why he performs a search on Google. If your content title is like “Full SEO Guides for Beginner,.” That has much chance to impress the searcher.
Check out some ways to properly write the title tag:
- Incorporate your target keyword.
- Keep it unique.
- The length should be within 50-60 characters.
- Keep it relevant to the page.
- Don’t repeat the keywords.
- Express the value of your page through it.
- Do the proper utilization of your brand fame here.
3. Meta Descriptions
The metadata or meta descriptions are a summary of a webpage. It is shown below the page’s clickable link to give a more accurate idea about the content.
The meta description acts as a good influencer to click your links. Through screening the meta description, if the searcher perceives that it will satisfy him, he enters the page; otherwise, not.
So, when writing the meta description, ensure the following elements:
- Use your target keywords.
- Don’t exceed 160 characters.
- Make it unique.
- It can match with your content.
- Include Call-To-Action
Content is considered the main factor of the webpage. In simple words, content is ‘what people search for’.
The contents are appropriately optimized and able to give the solution of the searchers’ queries can perform better.
After producing the content, you also need to optimize them. For this, you should follow the mentioned things:
The searchers search the keywords and want to know the information about these keywords. If the content information doesn’t match with the keywords, it will be annoying for the searcher.
For example, you have used the keyword like Toyota Allion Car but talk about Avanza in your content. That will create nothing but bother the users.
The audience-centric approach is user-orientated. At the time of making the content and optimizing it, you just focus on the audience’s wants. That’s why you produce qualitative and relevant content. Although you just focus on the audience, it will drive more traffic and rank your page higher.
Statistics found that about 15 percent of daily queries Google sees that have never been searched for previously. So, if you keep your sites up-to-date with new content, the possibility to show your result also increased.
How properly you present your content is a good factor for page ranking. The searchers want organized content. If it is not properly organized, it seems jargon to the users.
Links are the HTML object that allows the users to jump to a new location when they click or tap it. Almost every website now uses links to provide a simple means of navigating between pages on the web. Have a look on the types of links:
Internal links are the hyperlinks, which relate to other pages of a specific domain.
When we browse a domain’s homepage, we notice that other pages’ links are also categorized within this page. By clicking the links we go to the pages. Now it is much clearer to us that “what are internal links.”
For example, when searching for a domain like https://giantmarketers.com/, search engines take us to Giants Marketers’ homepage. In the top menu bar, we also see other categorized pages’ links like Service, About, Support, Marketplace, etc. By clicking this link, we will go to the pages.
The Outbound links are exactly opposite to Inbound Links. Here you post other site’s links to your webpage, and by clicking those links, the searchers will go to the pages.
For example, on my webpage, I relate the links of Wikipedia for specific words or key terms, and by clicking the words that mean the links, the searcher will go to the particular pages. And through which they can know the actual definition of these key terms.
6. Page Speed
Give me the answer that “The searcher enters your site to see the content, but it takes too much time to load, will they stay on your site?
It’s really pathetic but truly said they don’t.
Now, think about how important it is!
Have a look at some findings that will give you a more accurate idea about page speed’s impotence.
- Almost 73% of mobile users abandon a site that takes too much time to load.
- About 70% of consumer says that page speed influences their likeliness to buy from an online store.
- The pages in which load speed is within 2 seconds have an average bounce rate of 9% but take 5 seconds to have a bounce rate of 38%.
Suppose other factors like content quality, design, links, and usability are equal. In that case, the load speed acts as a good determination to achieve more traffic that results in a good ranking of your pages.
Google first crawl the site, then index the pages. So if your site is faster, it will be much easier for Googlebot to crawl and index the pages. You should keep in mind that without indexing your pages, the searcher won’t see your content.
So always keep the page load speed as possible to lower the bounce rate rank higher.
According to Search Engine Marketing Statistics 2020, about 50.71% of people search from a mobile phone. The percentage is huge. And it’s creasing continuously. About 40% of online transactions are done using mobile devices. Almost 61% of mobile users contact a local business if they have a mobile-optimized site.
So if your site is not properly optimized for mobile, you will likely lose massive traffic and potential customers. Most people will probably hit the back button when a desktop version of a site loads on mobile.
If the users continuously do the same thing, just imagine what will be your page’s rank! After a certain period, you might vanish from the search page.
So when you build a website, focus on some specific area to optimize it for mobile:
- Ensure responsive web design.
- Improve the page loading time.
- Make sure your site is easy to navigate.
- Enable AMP pages.
- Keep the button size league enough that easy touch
- Use standard font size like 16x in writing the content.
- Avoid using too many redirects.
8. Image Tag
Using images in the content has many benefits. That leads to more traffic, an effective way to present the content, readers can easily understand the content, and so on.
So now, I will talk about which image you need to use in your content.
Using Image is an effective way to present the content. Which topic you can’t teach the readers through hundreds of words but can through a single image.
Through the image, the readers can better understand the topic. It is an easy way to demonstrate what you want to learn from your readers.
For example, you’ve written an article about Keywords Research. When you talk about many keywords research tools and how they work, it may not be clear to the readers. But if you use the image to demonstrate how the tools work visually, it will be easier to understand.
The alt tag is also referred to as alt text and title tag. The alt tag describes what the image is about and its function on the page.
If you use an image but don’t mention the alt text, Googlebot won’t understand the function of the image. That’s why there will be less chance to be indexed.
Along with these, using alt text has more benefit, which is mentioned below:
- Blind people use screen readers to read out the content. So if you use alt text in the image, the screen readers will be able to read out what the image is about.
- From 2013, Google gave the image view option on the search page. So, when people are surfing the internet for a particular image, your images can appear on SERP. Besides, it enhances the chance of visiting your site if the queries match with your alt text.
So using the image creates more value to your content that drives more traffic.
9. Keyword Research
Keyword research is considered a tool to get more traffic. But if the keywords research proves wrong, that will curse for you. Here I will talk about some tactics by which you can easily find the most traffic earning keywords.
Understand Searcher Intent
The intent is the purpose of the search for which a searcher performs their search.
It may be knowing the information, getting the solution to the problems, or buying any product. Behind every query, the searchers have an intention.
If you’ve found any keywords with huge search volume but didn’t understand its intent, you shouldn’t try to produce the content based on the keywords. It will be a waste of time.
Understand Keyword Difficulty
If you think that which keywords are relevant to your business, also be easy to rank higher, you just live in a fool’s paradise.
Some will be easy, and some will be difficult to rank higher. You can use some keywords research tools like Ahrefs, KWFinder to calculate the difficulty of the Keywords.
If the keywords have a higher difficulty rate, you need to work hard to produce high quality and unique content, build backlinks, and the related tasks to achieve a good ranking for the keyword.
Understand Head Term Vs. Long-Tail Keywords
- Head Terms Keywords: In general words, head terms are the keywords that consist of only one or two words. However, the head terms get more traffic on their sites but may not suit getting targeted customers.
- Long-Tail Keywords: Long-tail keywords are opposite to Head Term Keywords. It consists of many words. However, it achieves low search volume compared to the head term but can get targeted customers.
For example, you use keywords like “Cars” and get huge traffic, but the searchers’ intent may not match your business’s purpose. Conversely, if you use the keywords like Toyota Hybrid Car, it has more possibility to match the searchers’ intent.
10. User Engagement
User engagement indicates how much time visitors stay on your site, appreciate your content, and share your content on social media.
User engagement affects SEO. If you can engage the users with your site, it will give the search engines a positive signal and convert them to your customers.
So now, I will talk about how you can engage the users on your site.
Increase the Page Loading Speed:
If the page took too much time to load, they would lose interest in reading the content. It does not matter how much qualitative content you have. Most amazing websites can’t perform better for the reason of taking too much time to load.
So you should cut out your page load speed to engage the users.
Create Useful Content
Users read out the content for getting information or solution to their problem. So the content should be useful and relevant to the searchers’ queries.
If they think that your content is useless, that won’t stay on your site. That leads to a bad impression on users, and they won’t visit the site further. So always keep your eye on creating useful content.
Don’t Display Too Many Ads
Displaying too many ads in the webpage makes the user annoying. The ads interrupt the readers to read out the content.
The ads may not be relevant to the users. About 73 percent of people dislike pop-up ads.
Some pictures and auto-playing video ads can be the reason for embarrassing the users when they stay among other peoples or in public vehicles. And for this, they depart from the site without reading the content. About 82 percent of people report that the reason for closing the page is auto-playing video ads.
So to engage the user in your site, don’t use too much pop-up and auto-playing ads.
Interact With the Users
Interaction with users leads to a positive impression. Add a chatbox on the home page and employ a person who will interact with the users.
Encourage the users to give their feedback and ask through the chatbox if they face any problem. Give solutions to their issues in real-time. And improve the site based on the users’ needs and wants.
Here you need to analyze your website’s data to decide which page and content need to develop. Scan out which pages get more traffic, which gets less, and which can engage the users and which are not. If you found that the bounce-back rate is more in the About Us Page, you need to change here.
From the discussion mentioned above, you may have noticed some factors of On-Page-SEO.
We haven’t any doubt that On-Page SEO is essential to your site. Through properly using these factors, you can easily take place on the result page.
If you just focus on some factors like optimized content, Title Tag but ignore the page speed, links, and other factors, you won’t perform better.
Remember that every factor is individually responsible for taking place on the result page and being ranked.